It’s all about mobile growth.
That’s according to streaming measurement company Triton Digital, which says mobile was the fastest-growing streaming listening measurement indicator for 2013.
Average active sessions hit approximately 2.8 million during the Monday–Friday, 6 a.m.–7 p.m. daypart in the fourth quarter as year-over-year listening rose 21%, according to Triton. AAS is the average number of listeners, who listened for at least one minute, during the daypart.
In the M–F 6 a.m.–8 p.m. all-streams daypart, mobile average active sessions increased by 41%, while desktop declined by 1%, notes Triton, which says, “The dramatic increases in mobile and in-car listening will only continue to skyrocket the tally as we move forward.”
The audience measurement firm saw “significant” growth, 19% for all streams in all days, in streaming listenership compared to the prior year. In fact, Triton says “it’s been an incredible year for audio as a medium and our industry as a whole.”