Sports Talk Radio Continues To Prosper

RadioInk just completed its Sports Radio Conference out in San Diego, in which I was in attendance. Aside from being able to talk sports with these owners and GM’s, valuable insight was provided into understanding this format and ways to continue to grow sports talk radio nationwide.


Here are five key highlights that I took from this year’s show:

1. Content still remains king.

As a format that is best known for providing some of the most unique content, this still remains the most important factor in keeping listeners. The ability to manage your on-air talent, allowing them to have an opinion, while being entertaining is still what makes the best of stations stand apart from the rest.


2. Be Everywhere.

The ability to access content 24/7 from anywhere in the world is unlike any other time in history. People are busy individuals (or so they think) and feel that they should be able to access content on-demand. The ability to seamlessly provide this content to them on every platform is of the utmost importance.


3. Standout from the crowd.

Not only should your audio content standout to attract/keep listeners, so should the platforms that you are on stand out. Basic apps, boring websites, bad quality videos, etc are a sure fire way to lose an audience. Says Edison Research President, Larry Rosin, “people want apps that do so much more than simply stream. They want apps that do really cool things.”


4. Cross-Promotion

Pretty self explanatory. But if you are a cluster with a 3 or 4 stations, that importance to promote your other stations on-air or on various platforms can do wonders for driving traffic.


5. Go Mobile

This is piggy-backing off of point #2, but can not be overstated. Traffic, listening, and audience behaviors are quickly moving to digital mobile platforms (smartphones and tablets).

Mobile devices are rewiring behavior extremely quickly and you need a complete plan to stay competitive in that environment; especially to remain viable among younger fans.


To read the full Infinite Dial Sports Talk Edition, click here.






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